Their lead article brought up a very interesting point: Biometrics as advertisement material. I had actually not thought about Biometrics in that fashion, always thinking they were more used for things like security and authentication.
More after the Break
A couple of
• At the 2011 National Retail Federation Show
You may have noticed I crossed out my initial words used to describe this technology because after thinking about it I notice a problem. Do we really want to be annoyed by advertisements made personally for us? Advertisements are bad enough without the next time you go to the mall the billboard suggesting that you buy X because you are Asian, or that you like flowers because you are a woman. So what do you think about this? Does the use of Facial recognition bother you in advertising? Or do you think this is a good idea as was my initial reaction?